Taking back the
industry
I found that 2009 proved to be a definite defining year in the real estate industry, that has now created two very separate
and distinct categories of Realtors.
Read Michael's message below..and please comment to share your voice!
Experienced
professionals, who stayed the course, adjusting to new conditions and adhering
to solid business
plans, were ideally positioned for the turnaround and emerged victorious from
the downturn. The fair-weather realtors who were ill-prepared and panicked, who
chose to bury their heads in the sand, were not.
I think it's time we formally acknowledge the elephant in the room.
Last year, one in five realtors failed to sell a home on TREB -- the largest
board in the world. From what I understand, the same problem exists in smaller
boards across Ontario and Atlantic Canada.
No one in the industry, however, has mentioned how this threatens both the
consumer and the profession. Our industry is overrun by part-timers who lack
the knowledge and experience to service their clients adequately. The ease with
which they can hang a shingle and tarnish our profession is astounding.
Personally, I can't believe that no one has challenged this reality. With the exception
of those sales associates that are new to the business – and we have some
stellar rookies who have already achieved Platinum Club in their first year in
the business -- and those that are winding successful real estate careers, I
find it hard to fathom that one in five agents sell nothing at all. Fifty-three
per cent do not do a deal a quarter yet are prepared to provide guidance to
buyers and sellers making the largest single financial transaction of their
lifetime.
Just who is looking out for the real estate consumer? Cab drivers? Waiters?
This trend is not in the best interest of our clients, and if we, as realtors,
want to raise the bar in the industry, this simply cannot continue.
Here are my thoughts on the issue. For starters, at least one-quarter of agents
should be barred from trading in real estate…it's time to put the
professionalism back in the profession. It's time we raise the bar and set new
standards. If we don't, this group of unqualified realtors will continue to
have a serious negative impact on the industry.
If this sounds familiar, it's because you've heard it before. One year ago, I
talked about how uncommitted realtors were creating problems within the
industry. However, at that time, economic concerns loomed overhead, a global
financial crisis was brewing, and home sales had slowed to a crawl. We thought
that the downturn would clean house, effectively purging the industry of
non-producers and part-timers.
But the slowdown proved short-lived. And as real estate gained momentum,
everyone jumped in it to make a fast buck. So it's time to get serious. We need
to enlist your help and create a plan of action. After all, the greatest
opportunity to raise standards is through licensing and we'd like to see
stricter rules governing the registration of realtors. What about introducing a
minimum sales requirement before licensing? Or an apprenticeship program where
new sales associates gain valuable insight before they are licensed?
I challenge anyone in the industry to argue why a part-timer or non-producer
should be allowed to trade in real estate. Stand up and please tell us how
consumers benefit. Explain why Ontario needs 57,000 realtors.
My commitment to you will be to pursue this issue at all levels of government
and associated organizations. I will call upon the leaders and directors of
CREA, OREA, RECO and real estate boards in Ontario and Atlantic Canada to
support me in this cause. These are excellent organizations, but all have built
their infrastructure based on membership numbers. Is that in the best interest
of the full-time real estate professional? Join us in writing to the Minister
of Government Services, the Honourable Harinder S. Takhar at[email protected] and the
Minister of Consumer Services, the Honourable Ted McMeekin, responsible for the
Real Estate and Business Brokers Act, 2002 at [email protected]. org
to request sweeping changes to rules governing registration and licensing
to protect the integrity of the profession and consumer interest.
We'd all benefit from an industry overhaul. We see the impact of those mistakes
time and time again. The committed, dedicated professionals that have devoted
their lives to selling homes would give their eye tooth to get rid of the
clutter and restore honour and dignity to the profession. After all, the lack
of commitment and expertise among part-timers affects the entire industry.
We need to send the message, once and for all -- real estate is not a fall-back
profession. This industry is not a circus. It's time we rid ourselves of the
elephant in the room.
Sincerely,
Michael Polzler
Executive Vice President
and Regional Director
RE/MAX Ontario-Atlantic
Canada Inc.